Wednesday, August 20, 2008

Trade Show & Gifting Suite Success

Celebrity Chitt's Face-to-Face Marketing Checklist

*Identify your company's objectives for the event. Plan and set achieveable goals.

*Have adequate and knowledgeable staffing hosting the exhibit.

*The exhibit should be staffed at all times. An empty booth is a lost opportunity. Several lost opportunities!

*Take time to create an attractive exhibit. Exhibits should be neat, full of life, color, still representing the image of your company. Remember that the presentation of an exhibit is a company's first impression. It will either SELL or FAIL. IMMEDIATELY!

*Keep your company's name & logo visible to its potential customers and show attendees. Take advantage of backdrops, banners, custom linen, flooring, brochures, catalogs, teaser freebies, etc.

*For trade shows, have incentives for the attendees to BUY NOW!

*For gifting suites, provide nice media teaser gifts. This may garner decent press coverage of your company and product.

*Don't assume that one staff member can handle the event alone. Any show lasting longer than three hours requires two or more representatives minimum.

*At celebrity gifting suites and trade shows, make sure there is plenty of product available in a wide range of styles, sizes and colors. Attract the majority of the attendees will fully stocked shelves. Capture their attention, get the photo!

*Exhibiting at a gifting suite or trade show allows companies to reach its target market directly, get clients on the spot and skyrocket the numbers on its bottom line.

*Utilize the advantage of displaying products, providing samples, speaking directly to your customer, meeting your company's target market.

Visit us online to begin succeeding in marketing: www.celebritychitt.com

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